Tipico remains Bundesliga partner until 2028
The sports betting provider Tipico and the German Football League (DFL) have extended their successful partnership. This means that Tipico will remain the exclusive sponsoring partner of the Bundesliga and the 2028. Bundesliga until at least 2. The collaboration, which has existed since 2018, will thus be continued for several more years and offers the company valuable advertising opportunities in German professional football.
The extension ensures that Tipico continues to have exclusive advertising rights in the Bundesliga environment. This includes the use of the Bundesliga logos and the championship trophy in advertising materials. The company also retains exclusive rights in its industry, making it the only sports betting provider permitted to advertise with the Bundesliga. Another privilege is the right of first access to special advertising forms available to national partners. In addition, Tipico will continue to be integrated into digital Bundesliga platforms, which will further strengthen the company's presence in the online and mobile sectors.
Broad sponsorship commitment in Germany
Not only the Bundesliga, but also other sporting events in Germany benefit from Tipico's commitment. The bookmaker is also actively sponsoring the DFB Cup and the Basketball Bundesliga. This broad sponsorship portfolio underlines the company's strategy of positioning itself as a leading sports betting provider in the legal market.
The German Football League was pleased about the early extension of the partnership. Tobias Thöne, Director of Commercial Partnerships at Bundesliga International GmbH, praised the long-term collaboration: "Tipico has proven to be a highly professional and reliable partner that supports the Bundesliga with its expertise and commitment. We are pleased to continue this successful partnership."
significance for the regulated sports betting market
Tipico itself also spoke positively about the extension. Kajetan Strini-Brown, Director of Sports Brand at Tipico, emphasized the strategic importance of this cooperation: "The extension of this collaboration is a central element of our strategic partnerships, which also include the second major German football brand, the DFB Cup. Sponsorship and the associated visibility are an important orientation for customers in the legal market."
Tipico also highlighted the importance of advertising for sports betting. In a statement, the company explained that advertising plays a key role in keeping sports betting regulated. The State Treaty on Gambling explicitly provides that reputable betting providers can use targeted advertising measures to help protect players from dubious or illegal offers. In addition, Tipico has been working with the Bundesliga for years to protect players and combat match-fixing in German professional football.
The long-term partnership between Tipico and the Bundesliga shows how important stable and strategic cooperation is for both sides. While the DFL benefits from a financially strong and reliable partner, Tipico secures high visibility in one of the most important football markets in the world. With the early extension until 2028, the sports betting provider is sending a clear signal of its commitment to German football and its ambitions to continue to play a leading role in the sports betting segment in the coming years.
