Stake Online Casino enters the Danish market
Leading online gaming operator Stake has officially entered the Danish market through the acquisition of MocinoPlay, the operator of the dynamic VinderCasino brand. This move represents an important milestone in Stake's global expansion strategy, particularly with regard to regulated markets. The acquisition, which is still subject to approval by the Danish gambling regulator Spillemyndigheden, underlines Stake's long-term vision to become a leading player in the global casino and entertainment business.
Entering the Danish market is part of Stake Online Casino's strategic focus on regulated markets, which the company sees as crucial for sustainable growth. Brais Pena, Chief Strategy Officer at Easygo, the technology company behind Stake, stressed that this acquisition offers an opportunity to gain a foothold in a new and promising market. This builds on the company's previous successes in Latin America and Southern Europe. In particular, in Brazil and Italy, where Stake has already secured a strong market position.
“Expanding into the Nordic region was a logical next step,” explained Pena. “The successes of MocinoPlay and the VinderCasino brand in Denmark are impressive and we are excited to bring our expertise to further build on this momentum.”
Also Wazdan has recently acquired a Danish license, which is integrated into the Stake portfolio. This means that two more strong brands are legally present in Denmark.
MocinoPlay and VinderCasino as global strength
Peter Eugen Clausen, CEO of MocinoPlay, spoke positively about the partnership with Stake. He sees the combination of MocinoPlay's local market knowledge and Stake's global brand as a unique formula for success. "With Stake's support, we can further strengthen VinderCasino's competitive advantage and have a lasting impact on the Danish gaming scene," said Clausen.
The VinderCasino brand has already established itself as a challenger in the Danish gaming industry. With Stake's resources and know-how, the brand is well positioned to continue to grow in an increasingly competitive market.
The acquisition of MocinoPlay is not Stake's first strategic acquisition. In recent years, the company has secured important market share in Europe and Latin America through the acquisition of IdealBet in Italy and Betfair Colombia. These acquisitions reflect Stake's commitment to strengthening its presence in regulated markets and thus creating a foundation for long-term growth is a good choice.
Successful start for Stake Online Casino in Brazil
In January 2025, Stake Online Casino started operations in the newly regulated Brazilian market. The company received its license at the end of 2024. Brazil is considered one of the fastest-growing markets for online gambling. Stake Online Casino's early entry into this market shows its ability to take advantage of opportunities in regulated environments.
The focus on regulated markets is also highlighted by Brais Pena, who stressed that Stake follows a sustainable approach: “Our goal is to build a lasting and successful presence in every market in which we operate.”
Stake's entry into the Danish market through the acquisition of MocinoPlay is a significant step that underlines the company's commitment to regulated markets and global expansion. The combination of local expertise and global strength promises not only commercial success, but also a stronger positioning as a leader in the gaming industry. With strategic acquisitions and a clear focus on compliance and sustainable growth, Stake is setting new standards. The move in Denmark is not only an expansion, but also a signal of confidence in the company's entry into regulated markets as the key to the future of global gaming is a good step.
