Pragmatic Play and Flutter strengthen live games in the UK and Ireland
Pragmatic Play recently signed an exclusive agreement with Flutter to provide dedicated live casino tables across several of the company's brands in the UK and Ireland. This partnership is a significant step for Pragmatic Play to further expand its presence in the Smart Studio solution space and provide players with an even more diverse experience.
An essential part of the collaboration is Pragmatic Play's Smart Studio solution, which allows Flutter to create customized live casino tables. This solution makes it possible to customize the games specifically to the needs and desires of each brand and its target audience.
The ability to customise games makes the gaming experience even more relevant and stands out from other live casino offerings. These bespoke solutions enable Flutter brands to offer their players not only tried and tested casino games, but also innovative and unique formats.
Pragmatic Play has already demonstrated the success of its Smart Studio solution in various markets. Another example is the launch of the solution in the Brazilian market with EstrelaBet in December 2024. This expansion underlines the company's ability to offer tailor-made solutions on an international level and strengthens its market position both in Europe and globally.
The partnership with Flutter is part of Pragmatic Play's long-term strategy to diversify its live casino offerings on a global scale. The companies are already working on a range of live products specifically designed to meet the needs of UK and Irish players, which should further drive the success of the partnership.
Strategic importance for Flutter
For Flutter, the collaboration with Pragmatic Play is a strategic move to strengthen its position in the UK and Irish market. The gaming giant relies on innovation to continuously offer its players new and exciting gaming experiences. By partnering with Pragmatic Play, Flutter's brands will be able to offer their users exclusive and tailored live casino content that is geared towards the specific wishes of the target audience.
Flutter relies on the Smart Studio solution to continuously improve the user experience and surprise with new features and content. This could not only increase player loyalty but also further increase the attractiveness of brands in the competitive market.
European market with Smart Studio solution solutions
The European gaming scene continues to be an important business area for Pragmatic Play. The company has established itself as a pioneer in the field of Smart Studio solutions and, in addition to classic table games such as roulette and blackjack, also offers innovative formats that take gaming fun to a new level. The partnership with Flutter shows that Pragmatic Play is able to develop tailor-made ideas for different markets in order to meet the specific needs of players.
With this partnership, Pragmatic Play takes another step in its expansion and underlines its commitment to serve the European market with state-of-the-art live casino products and sports betting platform It remains to be seen how this collaboration will evolve, but it is clear that Pragmatic Play and Flutter are well on their way to enriching the UK and Ireland market with innovative gaming experiences.
Overall, this collaboration offers benefits not only for Pragmatic Play and Flutter, but also for the players who will benefit from a wider selection of tailored and innovative live casino entertainment. The future of the live casino market in Europe and beyond looks promising, and this collaboration could be an important milestone on that path.
