Playson expands presence through partnership with Lottoland
Playson is a leading provider of online casino games and has taken another step towards expanding into regulated markets in Europe. The partnership with Lottoland will enable millions of players to access Playson's popular slot titles. This cooperation consolidates Playson's position as a global provider and brings a breath of fresh air to the casino offering.
Lottoland, known for its global lottery platform, is expanding its casino portfolio by collaborating with Playson. Over 20 million registered customers now benefit from games such as Fire Coins: Hold and Win, Sunny Fruits 2: Hold and Win and Legend of Cleopatra MegawaysThe integration of Playson titles has been made possible through Relax Gaming's platform, allowing Lottoland to offer a seamless gaming experience for customers who prefer both lottery products and casino games.
Diverse titles for a broad audience
The first Playson titles introduced are characterized by innovative mechanics and exciting designs:
- Fire Coins: Hold and Win: A modern variation of the classic slot machine with the popular hold-and-win feature.
- Sunny Fruits 2: Hold and Win: Fruity entertainment with bonus features and high chances of winning.
- Legend of Cleopatra Megaways: An Egyptian adventure that uses Megaways technology for up to 200.000 ways to win.
In the coming months, more Playson games will be added to Lottoland's casino section, continually expanding the offering. The partnership is in line with Playson's expansion strategy, which targets regulated European markets, with the UK being one of the main markets in which Lottoland and Playson aim to strengthen their presence.
Blanka Homor, Sales Manager at Playson, emphasized the importance of this collaboration:
“We are delighted to partner with Lottoland to further expand our growing portfolio in regulated markets across Europe. This partnership is a significant step in cementing our commitment to high-quality gaming experiences.”
Lottoland originally made a name for itself as a provider of lottery products, including over 30 lottery draws worldwide. But the operator is increasingly diversifying its offering, particularly by expanding its casino portfolio. With the high-quality games from Playson, Lottoland wants to further improve the gaming experience for its users.
Further successes of Playson
The partnership with Lottoland is not Playson’s first strategic collaboration. In October 2024, Playson cooperated with Rank Group, a leading operator in the UK to play games such as Coin Strike: Hold and Win for brands such as Grosvenor Casinos and Mecca Bingo. Lottoland on the GGL whitelist and licensed.
In recent months, Playson has also entered into partnerships with Sportbet in Italy and Premier Gaming in Sweden. In addition to Europe, the company also has expansion plans in Latin America, as demonstrated by its recent licensing in Peru.
The cooperation with Lottoland marks another milestone in Playson's growth. For Lottoland, the integration means being able to offer a more diverse gaming experience. By continuously expanding the portfolio, players benefit from new, exciting content. Playson's focus on innovation and market expansion promises a promising future in the iGaming industry.
