New gambling authority GRAI in Ireland officially starts
On March 5, 2025, a new era of gambling regulation began in Ireland. On this date, the Gambling Regulatory Authority of Ireland (GRAI) officially began its work. It is the first authority of its kind in Ireland and was created to monitor, regulate and ensure safe gaming in the country's gambling industry.
The GRAI replaces the previous Gambling Act, which dates back to 1931, and instead implements the new Gambling Regulation Act 2024. This brings with it comprehensive reforms to meet the modern requirements of the gambling industry - especially with regard to the rapidly growing online sector.
Minister of Justice Jim O'Callaghan said at the official launch of the agency:
“Today marks a new era for the regulation of gambling in Ireland. The establishment of GRAI is another step towards replacing Ireland’s outdated gambling laws with a streamlined and simplified licensing framework.”
GRAI is governed by a seven-member board of directors comprising experts in the legal, financial, media and health sectors. Its chairman is Paul Quinn, an experienced accountant who has previously held senior public sector positions.
A key part of their work is the introduction of a stricter licensing process for operators. Gambling companies must undergo extensive scrutiny and demonstrate that they comply with the new regulations, including measures to combat gambling addiction, protect minors and prevent money laundering.
The Gambling Regulatory Authority of Ireland (GRAI)
The GRAI has a strict approach to advertising and player protection. One of the first measures is the introduction of a nationwide blocking system. Players who have problems with their gambling behavior can use this system to exclude themselves from all licensed gambling offers. In addition, advertising restrictions are being introduced that are intended to protect young people in particular. For example, there is now a ban on advertising for gambling between 5:30 a.m. and 21:00 p.m. on television, radio and online. In addition, providers are no longer allowed to offer free bets or other bonuses as an incentive to play.
The GRAI is supported by the Advertising Standards Authority for Ireland (ASA Ireland), which was set up specifically to monitor gambling advertising. This authority ensures that providers comply with the new regulations and do not use misleading or aggressive advertising measures.
Another important element of the new regulatory system is the introduction of a social fund into which all licensed gambling operators must pay. This fund is used to finance educational measures, support research into gambling addiction and provide assistance to those affected.
Violations of the new rules will be punished severely. Providers who do not comply with the regulations can expect fines of up to 20 million euros or up to 10% of their annual turnover. In serious cases, prison sentences of up to eight years are threatened. The establishment of the GRAI marks a significant step for the gambling industry in Ireland. While the country was previously considered a relatively loosely regulated market, the new authority is now focusing on strict controls and stronger player protection. Ireland is thus following the example of other European countries that have tightened their gambling laws in recent years.
The coming months will show how effectively the new measures are implemented and whether they achieve the desired effects. However, one thing is already clear: with the introduction of the GRAI, Ireland has taken a clear direction: towards a responsible and tightly regulated gambling market.
