Merkur Casinos now also officially has the Gauselmann name
Since January 1, 2024, there has been a significant change in the German gaming industry: the group of companies once known as Gauselmann has officially renamed itself the Merkur Group. This transformation marks the end of a 67-year era and the beginning of a new chapter for the company. The renamed holding company, formerly Gauselmann AG, will henceforth operate as Merkur.com AG.
The Merkur Group, known for its Merkur slot machines, has had a significant influence on the gambling scene since the 1970s. The introduction of the Merkur brand ushered in an era of success and it quickly became the company's flagship brand.
Important step for Merkur Group
The renaming not only reflects the company's digital transformation and increasing internationalization, but also marks a significant step in its development. Paul Gauselmann, the founder, explained in advance that this change was long overdue.
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The laughing sun, Merkur's characteristic trademark, was introduced in the 1970s when the brand was founded. Today, it is an indispensable part of the world of gambling and has also achieved a high level of international recognition. The Merkur casinos in Saxony-Anhalt, North Rhine-Westphalia and other parts of German-speaking countries as well as the online casinos have significantly enriched the gaming landscape.
Paul Gauselmann, spokesman for the board, emphasized the necessity of this change: “The renaming reflects the digital and international orientation of our group of companies. By including the name Merkur in our company name, both developments will benefit.”
Despite the name change, the Merkur Group remains an important partner of VFL Osnabrück at sporting events. This partnership is one of many valuable collaborations that the gaming company has entered into in recent years.
Players remain part of the Merkur family
But what will change for customers? The Merkur online casinos and casinos have long been known for their outstanding quality and first-class gaming experience. Little will change for the players themselves - they can still enjoy the variety of virtual slot machines. But the entire company appearance will adapt. The website has already found its new home at merkur.group, and further adjustments to social media and company signs will follow.
The renaming has no impact on the presence of the corporate family. Merkur.com AG remains owned by the Gauselmann Family Foundation, which means it can continue to support sporting and social projects. Continuity and stability are still the cornerstones of the company philosophy.
In fact, the changes from Gauselmann to Merkur Group are more than just a name change. They represent a step into the future, an adaptation to new challenges and a confirmation of the strong principles that have guided the company since its inception.
