LeoVegas: Sports betting as the next expansion step in Germany
LeoVegas is continuing its expansion in Germany. After the successful introduction of virtual slot machines, the gaming provider is expanding its offering with the new service LeoVegas online sports bettingAn official license from the Joint Gambling Authority of the States (GGL) forms the basis for this. The entry in the GGL whitelist took place in October 2024, meaning that LeoVegas can legally offer its portfolio in Germany.
In February 2023, LeoVegas received a license for virtual slot games, which enabled the company to enter the regulated German market. The current entry into the sports betting sector underlines LeoVegas' strategy to drive growth. Since being acquired by MGM Resorts in 2022 for a sum of around USD 600 million, the company has continuously invested in expanding its market presence and developing new business areas.
Germany as a key market
Germany is one of the largest iGaming markets in Europe. LeoVegas sees great potential in the region. The gaming provider wants to establish itself as a leading player with its wide range of offerings. Gustaf Hagman, CEO of the LeoVegas Group, explained:
"Germany is one of the largest sports hubs in Europe. We are confident that players will appreciate LeoVegas.de as a one-stop shop for a great iGaming experience."
LeoVegas has announced a nationwide marketing campaign for the launch of online sports betting. TV spots and online advertising will be promoting the new offering in the coming weeks. The aim is to position the LeoVegas brand as an innovative and exciting option for German customers.
The campaign relies on humorous content. It shows how everyday life can be lightened up with exciting betting options. LeoVegas hopes to appeal to a broad target group in this way.
LeoVegas online sports betting
With the introduction of online sports betting, LeoVegas is strengthening its position in Germany. The company sees the step as part of a long-term strategy. With the new license and targeted marketing measures, LeoVegas could further expand its market share. At the same time, the provider emphasizes its commitment to consumer protection and fair gaming conditions.
Player protection remains a priority for LeoVegas. The company draws on its experience in regulated markets. Here, LeoVegas relies on technologies and measures that promote safe and responsible gaming.
LeoVegas is showing how growth and responsibility can be combined in the online gambling sector. The next few months will show how well the new offer is received by German customers.
Are LeoVegas sports betting worthwhile in Germany?
LeoVegas scores with a user-friendly platform that works well on both the PC and the mobile app. Navigation is intuitive and placing bets is quick and straightforward. The selection of sports not only covers popular classics such as football, tennis and basketball, but also includes growing areas such as e-sports. The odds are competitive and are regularly compared with top providers such as bet365 or Tipico.
