Kick changes gambling guidelines
Kick has been known for controversial content since its inception. Gambling streams in particular have earned the portal a reputation for promoting questionable content. This is not only about the platform itself, but also about streamers who often appear in manipulative streams present unrealistic prizes. Underage viewers were particularly affected by this, which led to massive criticism.
Kick now wants to address the criticism with new guidelines for gambling streams. From February 1st, only verified gambling sites will be allowed to be advertised. These must ensure that users verify their age with ID. The aim of the change is to better protect underage viewers and reduce "harmful and exploitative" content. These changes could affect streaming giants like xQc, who often show gambling content. But whether this will actually lead to a reduction in problematic content remains to be seen.
Kick Gambling as Part of Identity
Gambling is deeply rooted in Kick's history. When the platform was founded, the operators Bijan Tehrani and Ed Craven relied on cooperation with well-known gambling personalities such as Trainwreck. The latter played a key role in making the platform big and establishing gambling as one of its main contents. The implementation of and compliance with the guidelines will be crucial. Age verification is a step in the right direction. However, it remains to be seen how strictly the requirements will be monitored and what consequences violations will entail.
It's unclear whether streamers will actually adapt or simply find ways around the new rules. Problematic content could continue to exist if the platform doesn't act consistently.
Kick’s new gambling guidelines are a first step towards reducing problematic content. But whether they actually an improvement It is questionable whether the new rules will bring any benefit or just serve to relieve the pressure on the platform. Kick has made a name for itself through gambling and controversy. It remains to be seen whether the new rules will be enough to change the platform's image. Time will tell whether Kick is really ready to take responsibility or whether the carriage will end up being a pumpkin again.
