IGT and Playtika enter into partnership for social casino games
Playtika is one of the leading companies in mobile gaming and Social casino Games. Now the company has announced a groundbreaking partnership with International Game Technology (IGT). The aim of the cooperation is to integrate IGT's most popular slot titles into Playtika's social casino games. This collaboration allows players worldwide to experience popular IGT games such as Cleopatra II in a virtual and free environment.
The partnership will kick off with the introduction of Cleopatra II in Playtika's popular game Slotomania. The launch is scheduled for December 26, 2024. More slots from the popular IGT portfolio are set to follow in 2025, including some of the most well-known titles originally developed for land-based casinos. With this initiative, Playtika aims to expand its offering and offer players an even more realistic casino experience - directly from their smartphone or tablet.
Shared vision: entertainment for players worldwide
Both companies emphasize the importance of this collaboration. Amnon Calev, Executive General Manager at Playtika, expressed his enthusiasm about the partnership: "We are constantly looking for ways to engage new players and are excited to announce our strategic content partnership with IGT. As a leader in the social casino industry, it was only natural for us to partner with the creators of some of the gaming industry's most iconic games and bring the best content to our social casino game."
Nick Khin, President of Global Gaming at IGT, was also convinced of the potential of this cooperation: "By partnering with Playtika, IGT can expand the reach of its portfolio of games that are popular with players. We are excited to offer popular titles like Cleopatra II in a free-to-play format through Playtika's iconic social casino games. This collaboration creates new opportunities for a global audience of players to immerse themselves in the thrill of IGT slots in a virtual, social environment."
Playtika plans to accompany the launch of Cleopatra II in Slotomania with a comprehensive marketing campaign. The aim is to make as many players as possible aware of the new content and get them excited about the innovative slot experiences.
Playtika and IGT leaders in their fields
Playtika was founded in Israel in 2010 and has become one of the leaders in social casino gaming. The company was one of the first to offer free casino games on social networks and later on mobile platforms. Today, Playtika offers games such as Slotomania, Caesars Slots and House of Fun, which delight millions of players around the world. With a global team and offices in various countries, Playtika's vision is to entertain the world through endless gaming opportunities.
IGT is a world-leading developer of gaming technologies. Similar to the Legendz Social Casino, IGT develops innovative solutions for lotteries, slot machines, sports betting and digital offerings. With a strong presence, IGT has made a name for itself through its high standards of service, integrity and responsibility. The company employs around 11.000 people and uses the latest technologies worldwide.
Milestones for Social Casino
The partnership between Playtika and IGT marks a significant step in the development of social casino games. By integrating popular slot titles from IGT, Playtika is creating new opportunities for players to enjoy themselves in a safe, fun and social environment. At the same time, IGT has the chance to make its slots accessible to a wider audience and reach new groups of players.
With the launch of Cleopatra II and other slots in 2025, players can look forward to numerous exciting innovations. The collaboration between these two industry giants shows how innovative technologies and creative partnerships help to create a new level. Whether in Slotomania, Caesars Slots or House of Fun - this integration will have a lasting impact on the social casino world.
