Great Britain introduces mandatory stake limits for new customers in online gambling
The UK Gambling Commission (UKGC) has announced new measures for online gambling. From October 31, 2025, all licensed online gambling providers in the UK will have to introduce mandatory stake limits for new customers. This is intended to help new players better control their gaming behavior and protect themselves from potential financial risks.
The new regulations require new customers to set a personal stake limit before making their first deposit. This is intended to ensure that players make a conscious decision about their financial limits from the outset. Gambling operators must ensure that these limits are easily reviewable and adjustable so that players can readjust their limits if necessary. With this measure, the UKGC wants to create uniform standards, as some operators have already implemented similar regulations. The authority stated:
“These rules will build on and extend the best practices already offered by some operators, so that customers can expect the same standards across the industry.”
In addition, operators must remind their customers to review their account and transaction details every six months. This gives players the opportunity to change existing limits or set new ones.
transparency of customer funds
In addition to the new stake limits, transparency regarding customer funds will also be improved. Gambling operators must clearly state in their terms and conditions how players' deposits are protected in the event of insolvency. The UKGC requires companies to clearly indicate the level of protection, which is divided into four categories:
- No protection – no separation of customer funds
- No protection – separation of customer funds
- Medium protection
- High protection
If a provider does not offer protection measures for customer funds, it must remind its customers at least every six months that their deposits are not protected in the event of insolvency. Although there is no legal obligation to protect player funds, many companies voluntarily implement higher protection measures.
More security and fairness for players
The new measures are part of ongoing reforms to the UK gambling market and are intended to contribute to a safer and more transparent environment. The UKGC stresses that responsible gaming must be a central part of a well-regulated gambling industry. Players should be better protected through clear rules and transparent information so that they can make informed decisions about their gambling behaviour.
With the introduction of mandatory stake limits and improved transparency of customer funds, Great Britain is sending a clear signal for more responsibility in online gambling. It remains to be seen whether similar regulations will be adopted in other countries.
