Greco and Lottoland: Partnership for risk management solutions
The lottery operator lottoland and the technology provider Greco have announced a significant partnership. The aim of this collaboration is to integrate Greco’s Gameplay Risk Engine across Lottoland's global business areas. This advanced technology is designed to improve operational efficiency, risk assessment and player management.
The Gameplay Risk Engine is an innovative system that enables precise analysis of player behavior. By assessing risks and understanding player patterns, operators like Lottoland aim to optimize their services. At the same time, the system provides insights to make the gaming experience safer and more seamless. It's about identifying problematic gaming behavior early and taking action.
According to the Ozric Vondervelden, CEO of Greco, the engine offers far-reaching advantages:
"With our Gameplay Risk Engine, Lottoland can increase efficiency and enhance player safety. Our technology fits perfectly with their innovative approach."
Lottoland with innovation in focus
Lottoland is in active in 15 markets worldwide and counts more than 20 million customersThe company is known for its innovative approach and collaboration with leading technology providers. In March 2024, Lottoland a German license and has been added to the whitelist of the national regulator. This license underlines Lottoland's commitment to regulated and safe gambling offerings.
In addition to the collaboration with Greco, Lottoland also has a partnership with Playson This will allow the operator to expand its offering to include a range of premium titles. These collaborations are part of Lottoland's strategy to position itself as a leading provider in the global lottery market.
Mike Kirwan, VP Marketing & Commercial at Lottoland, emphasized the importance of the new partnership with Greco:
“Innovation is at the heart of everything we do. Integrating Greco’s Gameplay Risk Engine will help us deliver world-class experiences to our customers.”
The future of Lottoland and Greco
The partnership between Lottoland and Greco marks another step towards innovation and security in gambling. By using modern technologies such as the Gameplay Risk Engine, Lottoland can strengthen its position and offer customers a better gaming experience.
Greco, in turn, benefits from working with a global market leader. This synergy could serve as a model for other providers who want to improve their services. Vondervelden is optimistic:
"The collaboration with Lottoland is a significant milestone for Greco. Together we can set new standards for the industry."
The integration of the Gameplay Risk Engine into Lottoland's operations demonstrates how technology can make gambling safer and more efficient. For Lottoland, this means not only driving innovation but also strengthening its customer focus. With a global customer base and strong partnerships, Lottoland remains a pioneer in the industry.