Cooperation between Felipe Massa and Betano extended
Formula 1 legend Felipe Massa has extended his contract as a brand ambassador with Betano, a Kaizen Gaming company. The former racing driver has been working with the betting provider since 2023 and is involved in various marketing and promotional activations.
Since the start of the cooperation, Massa has taken part in numerous brand activations, including guest races and appearances on the Copa América Cup Tour. He recently visited Betano's office in São Paulo, where he met the staff in person and officially renewed his contract. He will continue to play a central role in the company's promotional activities in the future.
Felipe Massa is happy to be a brand ambassador with Betano
Felipe Massa commented on his contract extension as follows:
"This is a very special relationship. I am proud to represent a brand that understands and appreciates sport. Every event we have held together has had one goal in mind: to give sports fans unforgettable moments. It is a pleasure for me to continue this collaboration and I look forward to achieving even more together in the years to come."
Another notable event was the “Betano Racing” event, where influencers and guests had the opportunity to race alongside Massa, creating exciting and entertaining moments for all involved. In addition, Massa participated in the Copa América Cup Tour in São Paulo and was present at events in Belo Horizonte during the first historic stock car race in the city.
These initiatives underline the close collaboration between Betano and Felipe Massa, aimed at offering sports fans unique and unforgettable experiences. He will continue to play a central role in the company's promotional activities in the future.
Betano strengthens global sports presence
In addition to expanding its global presence, Betano received regulatory approval to enter the Colombian market in the fourth quarter of 2024. Guilherme Figueiredo, Country Manager of Betano Brazil, commented on the extension of Massa's contract, saying:
"Felipe Massa is more than an ambassador for Betano; he is a symbol of trust who shares similar values to us and has a story that inspires. The renewal of this partnership is part of our commitment to offer fans unique experiences and expand our presence in Brazilian sport. Massa will also be our ambassador for responsible gaming and will participate in social initiatives driven by Betano."
The extended partnership underlines Betano’s commitment to international sport and shows the trust in the long-standing collaboration with Felipe Massa.
